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fire blanket
Worth a lookShows low returns (0.2%), but soft demand (-13.7% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Review moat
Great466.69avg incumbent reviews — the moat a new listing must climb
Market size
Good£513K£513K/yr · 299K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay£4.20–£25.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.81avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.7%90-day search growth — must beat 0% to launch