47
fire blanket and extinguisher
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Avg price
Great£22.26avg listing price — sweet spot $15–$100
Price range
Great£4.20–£79.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good525.69avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 13K searches