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fire assembly point sign outdoor
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible65.05avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.58–£25.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.81avg listing price — sweet spot $15–$100
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 32K searches
Signals Low Review Barrier