46
fine filler
Skip itSoft demand (-27.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible18.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Good£1.04–£37.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,309.41avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.36avg listing price — sweet spot $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad£82K£82K/yr · 48K searches
Growth
Bad-27.9%90-day search growth — must beat 0% to launch