48
filling knife
Skip itPricing outside the sweet spot ($6.14 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,634.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£199K£199K/yr · 229K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.07–£21.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.14avg listing price — sweet spot $15–$100