57
fence treatment
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+77.4%90-day search growth — must beat 0% to launch
Avg price
Great£16.14avg listing price — sweet spot $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Price range
Good£5.63–£36.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,340.19avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad£47K£47K/yr · 42K searches