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fence hooks
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Growth
Great+91.1%90-day search growth — must beat 0% to launch
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,011.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.18avg listing price — sweet spot $15–$100
Market size
Bad£38K£38K/yr · 92K searches
Price range
Bad£2.60–£16.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand