40
felt lap vents
Skip itSoft demand (-59.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible£23.45avg listing price — sweet spot $15–$100
Price range
Great£10.36–£82.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great423avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£93K£93K/yr · 32K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-59.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand