65
fashion tape
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Growth
Great+97.0%90-day search growth — must beat 0% to launch
Market size
Good£326K£326K/yr · 362K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,118.91avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.39–£17.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.44avg listing price — sweet spot $15–$100
Signals Quality Gap