65
eyelet punch kit
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great459.89avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.99–£35.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Growth
Good+28.9%90-day search growth — must beat 0% to launch
Avg price
Good£12.54avg listing price — sweet spot $15–$100
Market size
Okay£225K£225K/yr · 351K searches
Signals No Dominant Brand