51
eye hooks
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.60–$8.84) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Good518.86avg incumbent reviews — the moat a new listing must climb
Growth
Good+55.2%90-day search growth — must beat 0% to launch
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.35avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 106K searches
Price range
Bad£2.60–£8.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier