47
exterior wood paint
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great£914K£914K/yr · 1.2M searches
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.11avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.69–£20.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,460.87avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand