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exterior wood paint white
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Growth
Good+56.0%90-day search growth — must beat 0% to launch
Price range
Good£6.51–£34.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.90avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£112K£112K/yr · 274K searches
Review moat
Bad4,706.84avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand