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56

exterior wood filler

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 54Conversion 93Competition 36Returns 98Price range 67Avg price 48Brand share 25Review moat 42Quality gap 58

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Price range

Good£3.64–£37.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+25.7%

90-day search growth — must beat 0% to launch

Avg price

Okay£11.80

avg listing price — sweet spot $15–$100

Market size

Okay£247K

£247K/yr · 181K searches

Review moat

Okay2,251.18

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand