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extension reel
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Great£8.01–£43.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.96avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Market size
Okay£222K£222K/yr · 206K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,445.43avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand