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extension plug socket
Worth a lookShows low returns (0.7%), but soft demand (-10.8% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.04avg listing price — sweet spot $15–$100
Review moat
Okay2,124.48avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.88–£23.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£123K£123K/yr · 170K searches
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand