49
extension lead 5m
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.3M£1.3M/yr · 1.2M searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.26avg listing price — sweet spot $15–$100
Price range
Okay£6.57–£17.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,677.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand