60
extension lead 20m
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£24.58avg listing price — sweet spot $15–$100
Price range
Incredible£16.43–£36.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+63.7%90-day search growth — must beat 0% to launch
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Market size
Good£490K£490K/yr · 283K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,079.73avg incumbent reviews — the moat a new listing must climb