58
extension lead 10m
Launch itA $955K/yr market growing +29.8% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Market size
Great£955K£955K/yr · 663K searches
Avg price
Good£13.89avg listing price — sweet spot $15–$100
Price range
Good£8.29–£27.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+29.8%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,058.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand