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esi thermostat wireless
Skip itSoft demand (-49.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£37.05avg listing price — sweet spot $15–$100
Price range
Incredible£20.50–£59.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great131.42avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£30K£30K/yr · 18K searches
Growth
Bad-49.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier