31
eph
Skip itSoft demand (-56.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible56.67avg incumbent reviews — the moat a new listing must climb
Avg price
Great£53.13avg listing price — sweet spot $15–$100
Price range
Great£22.15–£124.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£43K£43K/yr · 17K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-56.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand