30
elf tape
Skip itSoft demand (-57.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad9,084.8avg incumbent reviews — the moat a new listing must climb
Market size
Bad£60K£60K/yr · 125K searches
Avg price
Bad£3.73avg listing price — sweet spot $15–$100
Growth
Bad-57.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.49–£4.51cheapest to priciest tracked listing — scored on the share inside $15–$100