electric scissors
Worth a lookShows a sweet-spot price point ($22.99 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£22.99avg listing price — sweet spot $15–$100
Price range
Great£12.45–£45.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great321.19avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+22.7%90-day search growth — must beat 0% to launch
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay£108K£108K/yr · 112K searches