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61

electric scissors

Worth a look

Shows a sweet-spot price point ($22.99 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 52Conversion 52Competition 51Returns 82Price range 89Avg price 95Brand share 70Review moat 84Quality gap 76

Avg price

Incredible£22.99

avg listing price — sweet spot $15–$100

Price range

Great£12.45–£45.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great321.19

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Growth

Good+22.7%

90-day search growth — must beat 0% to launch

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£108K

£108K/yr · 112K searches