48
electric fire
Skip itSoft demand (-48.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Market size
Great£1.2M£1.2M/yr · 2.2M searches
Review moat
Great395.62avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good£171.61avg listing price — sweet spot $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad£20.11–£1247.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-48.4%90-day search growth — must beat 0% to launch
Signals High Price