50
electric fire and surround
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Review moat
Great163.62avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Market size
Good£349K£349K/yr · 672K searches
Avg price
Okay£247.53avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-39.8%90-day search growth — must beat 0% to launch
Price range
Bad£45.13–£1247.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price