45
electric cable
Skip itPrices mostly outside the sweet spot ($3.22–$15.32) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good722.13avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.34avg listing price — sweet spot $15–$100
Market size
Bad£63K£63K/yr · 213K searches
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.22–£15.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand