45
edc
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Great£21.11avg listing price — sweet spot $15–$100
Price range
Great£5.37–£98.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,263.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£93K£93K/yr · 714K searches
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale