47
easy fill
Skip itSoft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,601.89avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.07–£27.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.30avg listing price — sweet spot $15–$100
Market size
Okay£135K£135K/yr · 103K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch