32
ear defenders children
Skip itPrices mostly outside the sweet spot ($7.38–$14.51) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Avg price
Okay£10.78avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,311.29avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£32K£32K/yr · 64K searches
Price range
Bad£7.38–£14.51cheapest to priciest tracked listing — scored on the share inside $15–$100