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dvr
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Review moat
Great418.63avg incumbent reviews — the moat a new listing must climb
Avg price
Great£89.15avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Okay£211K£211K/yr · 131K searches
Price range
Okay£17.50–£342.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad7.4%return rate — above 5% kills the launch gate
Brand share
Bad99%top-5 brand share — brand-locked demand