47
drill brush
Skip itSoft demand (-17.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,306.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay£158K£158K/yr · 174K searches
Avg price
Okay£9.64avg listing price — sweet spot $15–$100
Price range
Okay£5.68–£18.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.2%90-day search growth — must beat 0% to launch