40
drayton trv4
Skip itSoft demand (-41.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Review moat
Great160.14avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great£15.71avg listing price — sweet spot $15–$100
Price range
Good£6.72–£30.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£76K£76K/yr · 29K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-41.8%90-day search growth — must beat 0% to launch