47
draft excluder for windows
Skip itSoft demand (-79.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,850.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad£92K£92K/yr · 326K searches
Avg price
Bad£6.30avg listing price — sweet spot $15–$100
Price range
Bad£2.82–£17.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-79.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand