56
draft excluder for doors
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Market size
Good£686K£686K/yr · 2.3M searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,710.79avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.86avg listing price — sweet spot $15–$100
Growth
Bad-59.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.60–£13.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand