38
double light switch
Skip itPrices mostly outside the sweet spot ($1.96–$6.31) — this niche doesn't clear our bar today.
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,189avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£4.48avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 94K searches
Growth
Bad-32.3%90-day search growth — must beat 0% to launch
Price range
Bad£1.96–£6.31cheapest to priciest tracked listing — scored on the share inside $15–$100