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double dimmer switch
Skip itSoft demand (-44.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great211.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.15avg listing price — sweet spot $15–$100
Price range
Okay£5.13–£20.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£39K£39K/yr · 40K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-44.0%90-day search growth — must beat 0% to launch