48
door
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Review moat
Great153.73avg incumbent reviews — the moat a new listing must climb
Avg price
Great£59.08avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£125K£125K/yr · 1.0M searches
Price range
Okay£19.76–£293.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price