57
door wedge
Worth a lookShows searches that convert (14.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Good+52.2%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,139.22avg incumbent reviews — the moat a new listing must climb
Market size
Okay£213K£213K/yr · 278K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.21avg listing price — sweet spot $15–$100
Price range
Bad£2.87–£12.79cheapest to priciest tracked listing — scored on the share inside $15–$100