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door stops animals
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Growth
Great+64.5%90-day search growth — must beat 0% to launch
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,224.59avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.65avg listing price — sweet spot $15–$100
Market size
Bad£99K£99K/yr · 261K searches
Price range
Bad£4.17–£18.23cheapest to priciest tracked listing — scored on the share inside $15–$100