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door stop animal
Worth a lookShows low returns (0.8%), but a small market ($58K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Growth
Good+43.3%90-day search growth — must beat 0% to launch
Review moat
Good936.42avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.76avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£6.75–£16.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£58K£58K/yr · 161K searches