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door latch
Skip itPrices mostly outside the sweet spot ($2.58–$8.09) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,169.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£128K£128K/yr · 527K searches
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.59avg listing price — sweet spot $15–$100
Price range
Bad£2.58–£8.09cheapest to priciest tracked listing — scored on the share inside $15–$100