48
door knocker
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Review moat
Great179.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.68–£39.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.76avg listing price — sweet spot $15–$100
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£58K£58K/yr · 246K searches