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door knobs for interior doors
Skip itSoft demand (-24.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great292.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£2.87–£32.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.85avg listing price — sweet spot $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£60K£60K/yr · 311K searches
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand