56
door hooks
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good£658K£658K/yr · 1.5M searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,005.78avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.95avg listing price — sweet spot $15–$100
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.32–£13.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand