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door handles with lock and key
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great388.98avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good£8.27–£25.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.55avg listing price — sweet spot $15–$100
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£29K£29K/yr · 148K searches