57
door closer
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Good£4.29–£40.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good732.75avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.75avg listing price — sweet spot $15–$100
Market size
Okay£141K£141K/yr · 201K searches
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand