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door brush strip
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,110.24avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay£5.64–£19.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.71avg listing price — sweet spot $15–$100
Market size
Bad£46K£46K/yr · 106K searches
Growth
Bad-29.5%90-day search growth — must beat 0% to launch