37
dog monitor
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.83avg listing price — sweet spot $15–$100
Price range
Great£9.01–£32.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Market size
Okay£103K£103K/yr · 57K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Review moat
Bad42,806.63avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand