41
dimmer switches
Skip itSoft demand (-41.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good751.17avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£196K£196K/yr · 407K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Avg price
Okay£10.70avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Bad£4.62–£17.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-41.4%90-day search growth — must beat 0% to launch